Advertising, PR and Digital Marketing 5M2102
This course is designed to equip learners with the knowledge and practical skills needed to excel in the dynamic world of media and communications. This comprehensive program covers key aspects of digital marketing, public relations strategies, and creative advertising techniques, preparing participants for careers in the ever-evolving digital landscape. This Course is designed to: - Develop core digital media skills essential for creating and managing engaging content across various platforms. - Teach public relations strategies that enhance brand visibility, manage reputation, and effectively communicate with target audiences. - Provide hands-on experience in advertising techniques, including crafting compelling campaigns and understanding consumer behaviour. - Explore digital marketing tools and analytics to measure performance and optimise strategies for maximum impact. - Prepare learners for career opportunities in digital media, PR, and advertising or for further studies in related fields.
This Course is designed to:
Develop core digital media skills essential for creating and managing engaging content across various platforms.
Teach public relations strategies that enhance brand visibility, manage reputation, and effectively communicate with target audiences.
Provide hands-on experience in advertising techniques, including crafting compelling campaigns and understanding consumer behaviour.
Explore digital marketing tools and analytics to measure performance and optimise strategies for maximum impact.
Prepare learners for career opportunities in digital media, PR, and advertising or for further studies in related fields.
- Business Administration Skills Level 5 (5N1610) QQI
- Communications Level 5 (5N0690) QQI
- Work Experience Level 5 (5N1356) QQI
- Digital Marketing Level 5 (5N1364) QQI
- eBusiness Studies Level 5 (5N1369) QQI
- Spreadsheet Methods Level 5 (5N1977) QQI
- Public Relations Level 5 (5N1405) QQI
- Event Production Level 5 (5N1374) QQI
QQI Level 5 Award in Digital Media, PR & Advertising 5M2102
- Leaving Certificate, Leaving Certificate Applied, or equivalent
- Pre-entry guidance meeting
- Mature applicants welcome
Student Contribution: €175
Please note: Additional charges may apply. Details TBC.
Graduates of this course can apply through the CAO or the Higher Education Links Scheme to pursue higher and advanced certificate or degree programmes at National Institutes of Technology, Technological Universities, and Universities.
• The most up-to-date information on Higher Education Links is located at the CAO website. The number of places available may be limited. Applicants should verify specific linked awards and eligibility criteria with the respective Higher Education Institution.
Career Examples:
For more information on third level progression links, visit:
- CAO - Course Search
- Careers Portal - QQI Graduate Course Finder
Instructional video on using Careers Portal to find a course
If you require further information on progression pathways from this course email: progression.gti@gretb.ie
Full-time registered students of GTI may access a range of adult education courses at a reduced fee
Students may be awarded the opportunity to participate in a 2 or 3 week fully funded European work placement as part of this course.
Coming soon!
GTI reserves the right to make changes in any programme, to limit the number of places available or to withdraw a programme. No part of this information shall be deemed to form a contract between the Institute and a student or third party.
Email karen.coss@gretb.ie
