Further Education

Further Education 2024-2025

Business Studies - Marketing and Sales 5M2102

This practical one-year business course is designed to provide an excellent foundation for learners wishing to progress to Business Degree Programmes at Third Level. This course will allow the learner to build skills in marketing, retail sales, communications, bookkeeping and information technology. This course also provides learners with the knowledge and core business skills to enter employment directly.

This course is designed to:
  • Effective and persuasive written and oral communication skills

  • Foundational knowledge in the areas of marketing and sales

  • Numeracy and the ability to research, interpret and use business and financial data and information

  • Self-reliance, initiative and the ability to manage time, projects and resource

Entry Requirements:
  • Leaving Certificate, Leaving Certificate Applied, or equivalent
  • Pre-entry guidance meeting
  • Mature applicants welcome
Microsoft Office Specialist

Certification available in Excel, Access, Word & Outlook

Course Content:

Business Administration Skills 5N1610

Marketing Practice 5N1400

Communications 5N0690

Work Experience 5N1356

Retail Selling 5N1619

Bookkeeping Manual & Computerised 5N1354

Spreadsheet Methods 5N1977

Word Processing 5N1358

Optional Modules:

Learners may also have the opportunity to study Maths as an extra module.

How the course is taught:

GTI has developed a style of teaching to meet the needs of a diverse community of learners.

  • We make extensive use of advanced multimedia and internet based technologies to bring subject matter to life and to ensure effective learning.

  • Whenever possible, we use a Learn-by-Doing approach to make the learning experience more realistic and enjoyable.

  • We provide learning supports that are tailored to the needs of individual learners.

Progression to Higher Education:

Excellent progression opportunities including:

  • Successful completion of this Level 5 award may lead to entry into the Advanced Certificate in Business Management QQI Level 6 at GTI.

  • Successful completion of this Level 5 may gain entry to Third Level Institutes and Colleges through the Higher Education Links Scheme.

  • Progression to all Atlantic Technological University (ATU) Galway courses apart from Nursing.

The following is a selection of the most relevant courses (See CAO for more)

  • University of Galway. The following are most relevant: GY201 Commerce, GY209 Commerce Global Experience, GY206 Business Information Systems, GY250 Law and Business, GY253 Law and Taxation

  • ATU,Galway. GA170 Business Level 7, GA182 Business Level 8, AU503/GA184 Bachelor of Business in Marketing and Sales Level 7, AU603/GA174 Bachelor of Business (Honours) in Marketing and Sales Level 8, GA181 Bachelor of Business in Accounting Level 8.

Click here for details of CAO QQI Requirements Lookup

Career Opportunities:

Marketing Representative, Retail Sales Assistant, Junior Office Administrator, Office Personnel, Receptionist, Customer Service Representative.


QQI Level 5 Award in Business 5M2102


Student Contribution: €175

Please note: Additional charges may apply. Details TBC.

Adult Education:

Full-time registered students of GTI may access a range of adult education courses at at reduced fee.


This is a full-time one-year course and runs from September to May.

Student Testimonial - Ciara McGagh

I chose the Level 5 Business Studies – Marketing and Sales course as I didn’t feel ready to go straight into university, but I wanted to build on valuable skills that would be transferrable into university and the workforce. During my time spent in GTI so far, I have studied a wide range of topics across modules such as Bookkeeping, Spreadsheet Methods, Marketing Practice and Retail Selling. Studying Marketing and Retail Selling gives you many real-life examples and helps you get a better understanding of both topics.

I have attained better time management skills, interpersonal skills, research skills and IT skills from these modules. It helps a lot that all the tutors are very helpful and are willing to help you no matter what. I would encourage anyone who has an interest in sales and who wants to get a better understanding of marketing to apply to the Business Studies – Marketing and Sales course here at GTI as it opens so many doors not just in education but for potential work opportunities as well.

Please Note:

GTI reserves the right to make changes in any course, to limit the number of places available or to withdraw a course. No part of this information shall be deemed to form a contract between the Institute and a student or third party.

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